™West Hollywood's New Payphone Speakeasy Pours $10 Drinks for Cash
Ten Cash Bar, from Blue Collar owner Vincent Laresca, sits on Santa Monica Boulevard beside Bar Lubitsch.
The front door of Ten Cash Bar is a red payphone on Santa Monica Boulevard in West Hollywood, right beside Bar Lubitsch.
Pick up and call, and the bar hands over a code to get inside, according to Ten Cash Bar's own website. The deal is right there in the name: well drinks run $10 for anyone paying cash, The Infatuation reported Wednesday, when it added the speakeasy to its list of new L.A. openings.
The man behind it is Vincent Laresca, the restaurateur who runs Blue Collar on Fairfax Avenue and Cold Shoulder, the speakeasy next door to it. He also opened Bar Jubilee on Sunset Boulevard in fall 2025 and runs Roadside Taco in Studio City, What Now Los Angeles reported in May.
Back then, Laresca was aiming for September and sharing almost nothing beyond the phone booth and the fact that the name mattered. "I'll leave the rest up to the imagination, but it's a really cool concept," he told What Now.
The imagination has since been filled in two ways. The Infatuation describes crystal chandeliers and Art Deco paintings in service of a Prohibition theme, while the bar's site pitches a dim room of velvet and brass modeled on Laresca's '90s New York.
The site also promises nights "where the phones stay in your pocket," a sweet thought from a bar that makes every guest start with a phone call.
The hours on the bar's site run a little shorter than The Infatuation's listing, which has it pouring until 2 a.m. nightly. The site says it's open 5 p.m. to 2 a.m. Tuesday through Saturday and closes at midnight on Sunday and Monday, with happy hour from 5 to 7 p.m. daily.
Walk-ins are taken first come, first served, the site says, and bigger groups can ask for a reservation after 10 p.m. on Fridays and Saturdays.
That makes Ten Cash Bar a room for the West Hollywood crowd that still keeps a few folded bills in a wallet. The payphone gets them through the door. The cash is what keeps the drink at $10.
Source: theinfatuation.com, retrieved October 9, 2026. Other sources: Ten Cash Bar's website (tencashbar.com), whatnow.com.
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