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Nick Kroll Asked Hollywood to Film in L.A. Then He Joked About Leaving.

The Netflix comedy "A Hundred Percent," which Kroll co-created and filmed in Los Angeles, is expected to arrive in 2027.

A hotel ballroom set for a conference panel: two armchairs on a low riser, water pitchers on a side table, rows of empty seats under warm light.
Nick Kroll was a featured keynote speaker at an industry summit in Los Angeles on September 17, 2026. (Jay Dixit / Wikimedia Commons, CC BY 4.0)

Nick Kroll asked film and television productions to come shoot in Los Angeles, from a keynote stage on September 17, 2026. He told the room that a steady local shooting community would give the city something beyond payroll, Variety reported from its own Entertainment & Technology Summit, presented by EY, the same day.

The ask lands on call sheets. Kroll said his Netflix comedy "A Hundred Percent" filmed in Los Angeles, and he thanked the city for helping make that possible, describing a crew that was glad to be working at home. He's lived here almost 20 years, he said, and wanted the show made where it's set.

"The more that we have a thriving, ongoing shooting community here in Los Angeles, it will bring life back," Kroll said, per Variety's account of the session. He said the years of doldrums the business has felt would, he hoped, start working themselves out.

"A Hundred Percent" is expected on Netflix in 2027. Kroll co-created it with Gabe Liedman, who created "Q-Force" and ran the first season of "PEN15," and stars alongside Sam Richardson, Jason Mantzoukas and Vanessa Bayer, with Diane Lane in a recurring role.

Netflix hasn't announced a premiere date.

The series lives among thought leaders, self-help gurus and wellness influencers, Kroll said, and their natural habitat is the conference panel. He waved at the Four Seasons ballroom he was sitting in, where he was interviewed on stage by Angelique Jackson, a senior entertainment and media reporter at Variety, and ran down what those rooms provide: water, small mints and a sparkling water if you go looking.

He also has an FX sitcom to talk about. Kroll is an executive producer on "Adults," about five friends in their 20s sharing one of their childhood homes in Queens, New York, made under a first-look deal with FX that he said has run more than 15 years. Season 1 found viewers, he said, just not as many as everyone wanted, so the team shot a prequel episode as a new door into the show. Season 2 ratings grew 40% domestically and 100% internationally, he told the summit.

Kroll opened by answering the AI panel that ran before his, where the sentiment had been that people will keep the technology in check. Don't underestimate the machines' ability to wipe us out either, he said, adding that he meant it without much alarm.

Then he undercut his own pitch for the city: "That said, I'm personally moving to Austin to start a podcast network."

Source: variety.com, retrieved September 18, 2026.

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