™Amazon's 'About You' Page Decided a Shopper Has 'Flat Buttocks'
The beta profile, launched in May, builds guesses from purchases, searches and reviews, and customers can open, edit or delete them.
Megan Montgomery clicked into a corner of her Amazon account and found a list of conclusions the company had drawn about her. One of them was that she "has flat buttocks."
She posted the screenshot to Threads, writing that she'd "stumbled upon a page of assumptions that Amazon has made about me based on my purchases and I'm literally speechless." Then came the line people kept passing around: "I mean it ain't wrong but damn did you have to call me out like that?" TechCrunch reported that the post topped a million views in less than a day, and a lot of those viewers mainly wanted to know where to find their own.
The page is called About You. Amazon introduced it in May as one place to view and edit what shapes its recommendations, and Amazon says that includes purchase history, searches, saved Lists, reviews a shopper has written and chats with its Alexa for Shopping assistant. Fast Company reported that the page is still in beta and sorts its guesses into buckets like Product Preferences, Interests & Hobbies, and Home & Family.
Most of Montgomery's list was ordinary. It said she "Shops from women's departments" and "Probably owns a Shark robot vacuum," and Fast Company noted it also knew she'd planned a Bluey-themed second birthday party. She told commenters the buttocks entry probably came from buying "butt scrunch leggings." So Amazon took a product meant to lift as evidence that something needed lifting.
Her replies turned into a contest. One user's page said their "husband has skinny legs," Fast Company reported. Another found "cusses when scared" filed under interests and hobbies, and a third was told they like "brunettes with muscles," which confused them. At TechCrunch, staffers who checked their own pages got off easier: one was credited with reading "diverse non-fiction."
Not everybody found it funny. Fast Company reported that a Reddit user had noticed the page seemed to pull details from product reviews they'd written. "Honestly, it seriously creeps me out," the user wrote.
Amazon describes the page as a set of controls. Its May announcement says shoppers can add details, correct ones it got wrong or remove anything they don't want used for personalization, and can also ask Alexa for Shopping, "What do you know about me?" According to Fast Company, the edits are the only lever: there's no direct way to opt out of the feature. The page also asks for more. It hands shoppers a prompt to give another AI chatbot, then asks them to paste the chatbot's profile of them back into Amazon.
Here's how to get there:
- On a computer: Amazon says to hover over the account name above "Account & Lists" in the top right corner. Click the name, or choose a profile under "Who's shopping?", then click About You.
- Another desktop route: TechCrunch got there through Account, then "Your Shopping preferences." The link that opens it, "Manage your information," sits at the very end of that page.
- In the app: Amazon says to tap the Me tab, then the account name, then About You. TechCrunch found it through the menu icon in the bottom bar, then Account, Shopping preferences and About you.
Any line on the page can be deleted, the flat-buttocks one included. Montgomery never said it was wrong, though. She just didn't expect a store to tell her.
Source: TechCrunch, retrieved October 7, 2026. Other sources: aboutamazon.com, fastcompany.com.
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