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Paramount and Warner Bros. Keep Their Logos but Get One Marketing Boss

Dana Goldberg and Josh Greenstein promised independent film labels, while Josh Goldstine will oversee marketing and distribution for all of them.

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Moviegoers in a line outside a movie theater on Hollywood Boulevard at night, lit by the marquee lights, seen from across the street.
Photo illustration: moviegoers line up outside a Hollywood Boulevard movie theater at night. (Photo illustration: The LA Globe)

Warner Bros. movies will keep the Warner Bros. logo, and Paramount movies will keep Paramount's, the merged studio's new film bosses told staff Tuesday.

Dana Goldberg and Josh Greenstein, co-chairs of Skydance Motion Picture Group, sent a Day 1 memo to the film units at both studios as the Paramount–Warner Bros. Discovery merger became official, Deadline reported. TheWrap put the deal at $110 billion. The memo's big promise was independence. Paramount Pictures and Warner Bros. Pictures will each go on developing and releasing their own movies under their own names.

The list ran further down. DC Studios, New Line Cinema and Paramount Primal stay separate labels, each with its own job. The animation and specialty outfits, Republic Pictures and Warner Bros. Clockwork among them, will run on their own too.

The same day, Variety reported in an exclusive that a single executive, Josh Goldstine, will oversee marketing and distribution for Warner Bros., Paramount and every Skydance film label. So the movies keep separate front doors, and one person answers for how all of them get sold to the public and booked into theaters.

The memo named the shared piece itself. Goldberg and Greenstein wrote that they'd support their filmmakers with "the best marketing and distribution in the business." That line comes one paragraph before the list of brands that will each stay independent.

Put the two side by side and "independent" mostly covers how the movies get made: which project goes where, and whose logo plays before it. The two co-chairs said they'd organized the divisions around the films, with the biggest commercial and filmmaker-driven projects still made at the two flagship studios. Selling those films and releasing them now runs through one executive.

The co-chairs also have an inspection ahead of them. They've been working to get Paramount's movie business into better financial shape, according to Deadline, which reported that their more pressing job now is a close look inside Warner Bros.

The memo doesn't say what happens to the separate marketing and distribution teams the two rival studios ran until Tuesday. "We won't pretend a combination of this size comes without change," Goldberg and Greenstein wrote, adding that they couldn't answer every question on the first day.

What they promised instead was time: months of meetings with teams at both studios, with updates along the way. Goldstine's new job already answers part of the question the memo left open, which is which parts of two studios become one.

Source: Deadline, retrieved October 7, 2026. Other sources: TheWrap.

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